Join the IAB Tech Lab
The IAB Tech Lab is governed by an independent Board of Directors, which oversees its agenda and funds allocation. Neal Richter, Director, Advertising Science at Amazon Advertising, leads the IAB Tech Lab as Chairman of the Board and Anthony Katsur as Chief Executive Officer of IAB Tech Lab.
The Tech Lab’s governance structure allows it to be a truly global body and accept member companies from all over the world. In addition, marketers and agencies, as well as other companies with interests in the digital advertising and marketing supply chain, are invited to join. Companies that are already IAB General Members in the U.S. are automatically members of the IAB Tech Lab, at no cost beyond their IAB dues. If you are located in another country, please contact us or your local IAB for more information on Tech Lab membership.
Joining the IAB Tech Lab is about providing the digital marketing supply chain with technology services and solutions. As part of this consortium, members have the following benefits:
- DRIVE EFFICIENCY & ROI | Early insight into evolving industry standards and technologies that support interoperability and innovation
- INFLUENCE THE INDUSTRY | Access to working groups to guide standards development and gain recognition for contributions
- BUILD TRUST | Adoption of standards and compliance programs that facilitate trust and transparency for the industry and your company
- BE EMPOWERED | Access to code repositories, with the option to contribute
- GAIN BUSINESS ACUMEN | Verification of your business partners’ compliance with standards through supply chain data
- LEARN & BE INSPIRED | Special entry to industry events, webinars, trainings – including opportunities to network with 700+ member companies
- ACTIVATE WISELY | Sponsor opportunities for highly targeted industry events
- ENJOY DISCOUNTS | Preferred pricing on Tech Lab products and services such as Spiders and Bots list, compliance programs, Transparency Center
– CORPORATE MEMBERSHIP –
Membership Benefits
Joining the IAB Tech Lab is about providing the digital marketing supply chain with technology services and solutions. As part of this consortium, members have the following benefits:
Drive Efficiency & ROI
Early insight into evolving industry standards and technologies that support interoperability and innovation
Influence the Industry
Access to working gorups to guide standards development and gain recognition for contributions
Build Trust
Adoption of standards and compliance programs that facilitate trust and transparency for the industry and your company
Be Empowered
Access to code repositories, with the option to contribute
Gain Business Acumen
Verification of your business partners’ compliance with standards through supply chain data
Learn & Be Inspired
Special entry to industry events, webinars, trainings – including opportunities to network with 700+ member companies
Activate Wisely
Sponsor opportunities for highly targeted industry events
Enjoy Discounts
Preferred pricing on Tech Lab products and services such as Spiders and Bots list, compliance programs, Transparency Center
Membership Dues Levels
* Annual global revenue for the most recently completed fiscal year.
** A 25% discount is available to advertisers, agencies (including agency holding companies) and non-profit organizations.
** A 25% discount is available to companies headquartered outside of the United States and with greater than 50% of annual global revenues earned outside of the United States.
** If applicable, both discounts may be utilized for a combined discount of 50%.
– introductory membership –
Membership Benefits
The IAB Tech Lab is offering industry professionals a special Introductory Membership at a low annual fee of $1000 (USD).
The Introductory Membership allows a company to designate an employee to participate in one Tech Lab working group of their choosing.
Participate in 1 working group of your choice
Receive event discounts
Provide input prior to the public comment period
Access to the Transparency Center
Access a Slack channel (if available) for your enrolled working group